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malevolent design weblog

This blog is now defunct, but you can find more stuff over at my personal site

The Puzzling Thing About Microsoft’s So.cl…

…is the URL. They’ve chosen as short a domain as you can get for their new research-orientated social network, but when you visit the site it redirects to www.so.cl

A few possible reasons come to mind:

  • Microsoft corporate policy or standard setup (not every Microsoft site redirects, but most do)
  • Concern that users wouldn’t realise it’s a valid domain name (but then why choose an unusual short name and URL in the first place?)
  • Improving automatic URL recognition in software/services, including their own (e.g. typing www.so.cl into WordPad produces a link, so.cl doesn’t)

Whatever the actual cause, it won’t have a noticeable effect on the site’s success but is the kind of irritating tiny detail that hints at a lack of thought or commitment.


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