20 Jun 2007

The Language of Business

Last week I was waiting at a railway station, near a bloke in standard corporate attire with a conference/security pass hanging around his neck. He was talking loudly into a PDA:

I barely managed to restrain myself from saying “Bingo!”. Although every industry needs a certain amount of jargon, there’s something especially ridiculous about most business buzzwords, perhaps because they’re not describing complex concepts or specific technologies. If I’m in a meeting with someone who’s constantly throwing around daft phrases it gives me the (usually accurate) impression that they’re clueless and superficial.

‘Credentialise’ is just horrible…