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malevolent design weblog

This blog is now defunct, but you can find more stuff over at my personal site

The Language of Business

Last week I was waiting at a railway station, near a bloke in standard corporate attire with a conference/security pass hanging around his neck. He was talking loudly into a PDA:

…and I need to know how much bandwidth you have this week to capture some face time with their team. We need to work out a game plan and credentialise our offerings in that market…

I barely managed to restrain myself from saying “Bingo!”. Although every industry needs a certain amount of jargon, there’s something especially ridiculous about most business buzzwords, perhaps because they’re not describing complex concepts or specific technologies. If I’m in a meeting with someone who’s constantly throwing around daft phrases it gives me the (usually accurate) impression that they’re clueless and superficial.

‘Credentialise’ is just horrible


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