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malevolent design weblog

This blog is now defunct, but you can find more stuff over at my personal site

How to Win a Million (More Often)

By now you might’ve heard that Million Dollar Homepage creator Alex Tew has launched a new site, Pixelotto. It’s basically the same idea, except that $1,000,000 is up for grabs as a prize. Visitors register then click ads to get into the draw, which is a neat way of boosting traffic and clicks to attract even more advertisers. Sickeningly, it can’t fail.

I won’t be playing, but there are things you can do to maximise your chances if you want to put the time in. Firstly, the more clicks you make the more chances you have to win, so you obviously need to register early and make full use of your 10 clicks per day limit.

Secondly, you need to think about precisely how the draw will be made:

A month after all the ad space is sold, one ad is selected at random and a winner is chosen from all those people who clicked that correct ad.

How it works

When the draw takes place, one ad will be selected at random out of all of the ads, irrespective of size.


Note that it’s not a simple random selection from all clicks made; an ad selection is made first. And note that it’s a selection from the ad blocks, not the 10x10 blocks that make up each ad.

That means if you click on the least popular ads you’ll greatly increase your chances of winning. Look for the newest, smallest, least noticeable ads to ensure your clicks are distributed across ads with relatively few competing clicks. Most people won’t understand the process and will quickly choose the biggest, brightest, most central ads on the page.

If you win, you’ll remember where you got this incredibly valuable information from, right…?

Update: In the comments Bev raised the issue of whether multiple clicks per ad count. Apparently the site won’t let you click on the same ad more than once, which does reduce the advantage of selecting unpopular ads (as even lazy users will be forced to look around). However, it already has 229 ads and should end up with around 2,000 when full, so if it sells out quickly (rather than dragging on, forcing regular players to click on everything) then careful ad choice will still significantly improve your chances.


I shall happily act as the Guinea Pig. I will register today and let you know how I get on.

And of course, I'll happily donate a small sum to Malevolent should I be successful ;-)

— Bev, 6th Dec, 2:48pm

Day 1, done.

Question is - does clicking on an ad more than once increase your chances, should that ad be chosen at the end?

Or do they simply chose a person from all those who clicked on that ad, irrespective of how many clicks each person made on that ad?

Don't want to waste clicks on the same ad if it's not going to have any effect.

— Bev, 6th Dec, 3:20pm

That's a really good point that doesn't seem to be covered on the site; I'll email them to see if I can get clarification.

Matt Round, 6th Dec, 3:24pm

Bev, think you've found your true vocation in life...

Daniel, 12th Dec, 8:57am

This is stupid. Everything you posted is OBVIOUS for smart people.

Stupid ppl, rejoice with the post.

— Humberto, 2nd Jan, 1:04am

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