06 Dec 2006

How to Win a Million (More Often)

By now you might’ve heard that Million Dollar Homepage creator Alex Tew has launched a new site, Pixelotto. It’s basically the same idea, except that $1,000,000 is up for grabs as a prize. Visitors register then click ads to get into the draw, which is a neat way of boosting traffic and clicks to attract even more advertisers. Sickeningly, it can’t fail.

I won’t be playing, but there are things you can do to maximise your chances if you want to put the time in. Firstly, the more clicks you make the more chances you have to win, so you obviously need to register early and make full use of your 10 clicks per day limit.

Secondly, you need to think about precisely how the draw will be made:

Note that it’s not a simple random selection from all clicks made; an ad selection is made first. And note that it’s a selection from the ad blocks, not the 10x10 blocks that make up each ad.

That means if you click on the least popular ads you’ll greatly increase your chances of winning. Look for the newest, smallest, least noticeable ads to ensure your clicks are distributed across ads with relatively few competing clicks. Most people won’t understand the process and will quickly choose the biggest, brightest, most central ads on the page.

If you win, you’ll remember where you got this incredibly valuable information from, right…?