28 Mar 2006

malevole Redesign: Aims

I recently wrote about a middle-ground approach to planning smallish web projects, and am using the malevole redesign as an example.

OK, so here goes with the aims of the project:

Building an audience

I’d rather have a smaller number of regulars popping in every couple of days to check out new things than vast hordes of strangers looking for the same old stuff.

Showing off

I’ve got a big pile of new/odd design and technical ideas and need an ongoing showcase project.

Making life easy

Looking after the site mustn’t be a chore, everything has to be managed through simple interfaces.

Getting people involved

Loads of the best stuff was sent in by readers, e.g. the Amazing Laundrette Sign Competition entries and Toast Leaners’ Club emails.

Learning

Some ideas will work, some will fail, everything’ll be interesting to try out.

Carefully ‘selling out’

If the site makes a bit of money I’ll be able to spend more time on it, but there’s no way anything’ll be allowed to interfere with the stupidity and pointlessness, so even vaguely commercial experiments will be approached with caution.