22 Mar 2006

The Sound of Wales

Welsh political party Plaid Cymru’s recently gone through a rebranding exercise. It was sorely needed, but the bright new flower-power logo doesn’t seem quite right, maybe it’s too much of a leap or is overly softened and simplistic (BP Lite?).

Anyway, what really caught my attention was the proud launch of a ‘sonic logo’, supposedly the first from a political party and intended to become a ringtone:

Is it just me, or does it sound like the composer’s been spending far too much time rebooting their Windows 2000 PC? I reckon even the most fervent Welsh nationalist would rather have Crazy Frog on their phone…