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malevolent design weblog

This blog is now defunct, but you can find more stuff over at my personal site

The Sound of Wales

Welsh political party Plaid Cymru’s recently gone through a rebranding exercise. It was sorely needed, but the bright new flower-power logo doesn’t seem quite right, maybe it’s too much of a leap or is overly softened and simplistic (BP Lite?).

Anyway, what really caught my attention was the proud launch of a ‘sonic logo, supposedly the first from a political party and intended to become a ringtone:

These are exciting times for Plaid Cymru. The sonic logo is another idea which shows that we as a party are at the forefront of political communications

Is it just me, or does it sound like the composer’s been spending far too much time rebooting their Windows 2000 PC? I reckon even the most fervent Welsh nationalist would rather have Crazy Frog on their phone…


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