17 Mar 2006
Bodging Trendy Vicar Resources for a Quick Win
Everyone has phrases that set their teeth on edge. Mine include:
- When this is applied to people it really winds me up. It’s as if individual talents, personalities and ways of working are irrelevant and each person is merely an interchangeable commodity. Ugh.
- ‘Quick win’
- This one grates partly from overuse, and partly because it tends to get thrown around in meetings as some kind of glib way to assess priorities.
- ‘Think outside the box’
- You’re in a box, you say? How awful for you. Why don’t you shut the bloody lid and let the rest of us get on with the creative process?
The thing is, I’m well aware there are things I’m constantly saying that probably have the same effect on others. I keep trying to stop myself from repeating these, but am always doomed to failure:
- ‘Snooker in black and white’/‘Snooker on the radio’
- Not a Dave Lee Travis reference. You know when you’re trying to communicate something in a medium that makes it difficult, such as discussing designs without having them in front of you, or trying to write about how something sounds? It’s cumbersome and just doesn’t work. Yeah, I know, using this phrase makes it way too obvious that I’m a bit odd.
- ‘Trendy Vicar Syndrome’
- Someone trying hard to be cool and ‘down wid it’ when they haven’t got a hope of seeming credible. Corporate brands often fall prey to this, e.g. Microsoft’s TV ads from last year that ended with a straight-laced voice over saying
Start something rockin’(the ‘g’ was self-consciously omitted).
- Bodge this, bodge that; anything that isn’t 100% thought-out is a bodge. Argh.