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malevolent design weblog

This blog is now defunct, but you can find more stuff over at my personal site

All Googled Out

OK, I’ve had enough of experimenting with AdSense (including IE-bashing) and analysing Analytics, so I’ve removed them from this site.

I’m not going to give any figures, but my hunches about AdSense stand. You need a well-optimised site with content related to specific products or services that are readily purchased online. You’ll want thousands of visitors per day to make a worthwhile amount of cash on the side, and tens of thousands upwards to start thinking of it as a part-time job. I could cover this site’s hosting costs, but that’s not enough to make me keep the clutter.

Oh, and IE users arriving from search engines aren’t the slightest bit interested in installing Firefox with the Google Toolbar, you make far more from showing ads relevant to their searches.

Analytics is probably really useful if you set up campaigns and track conversion, but most site owners primarily want to see how many visitors they’re getting, what pages they’re looking at, and where they’re coming from. The sluggish and over-engineered interface makes checking those basics feel like hard work, it’s like something you’d expect to find on a corporate intranet.

Google Analytics’ Site Overlay feature

I quite liked the Site Overlay, which displays your site in a frame with click-through stats superimposed for each link, but other than that am happily back to browsing plain old log-based stats.


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