06 Mar 2006

How Not To Do An Online Presentation

F-Secure’s currently promoting its fast reactions to security threats using Speed of Response, a Flash presentation.

It gets the message across OK, but then completely blows it at the end by creating a bemusing dead end. No ‘Buy’ button, no product details or pricing information, no chance to ask questions, not even one solitary link to anywhere else in the F-Secure site! It’s a bizarrely inept piece of online marketing.