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malevolent design weblog

This blog is now defunct, but you can find more stuff over at my personal site

How Not To Do An Online Presentation

F-Secure’s currently promoting its fast reactions to security threats using Speed of Response, a Flash presentation.

It gets the message across OK, but then completely blows it at the end by creating a bemusing dead end. No ‘Buy’ button, no product details or pricing information, no chance to ask questions, not even one solitary link to anywhere else in the F-Secure site! It’s a bizarrely inept piece of online marketing.


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