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malevolent design weblog

This blog is now defunct, but you can find more stuff over at my personal site

Amazon DVD Rentals

I’ve signed up with Amazon UK’s DVD rental service, and so far it’s looking good. There’s a broad range of titles available, it’s easy to get started, and discs are dispatched quickly. A colleague’s been using it for a while and is similarly impressed.

However, it’s not yet properly integrated into the site’s interface. There’s no way to get to your rental list from the top-right area containing links to your basket and account info (you have to go into the DVD section and it’s in there as a subsection). Even if you’ve signed up and are logged-in, pages for titles available to rent feature a huge redundant box promoting the rental service (as does the home page), and lists of DVDs don’t indicate which can be rented. It all feels bolted-on and needs some IA/usability work.

Amazon UK screenshot

Blockbuster offers a similar service, and there are several smaller competitors, so I can’t see Netflix ever bothering to launch over here.


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