31 Mar 2005

Totally Sucks, Dude

Sony UK (screenshot for when they update it) web team’s approach to kicking Apple’s arse:

• Must seem cool.
• Cool things ‘rock’.
• By stating products totally rock we can establish rapport with key youth demographic.
• Trainee web developer Kevin says he’s found a cool new Paint Shop Pro effect called ‘drop shadow’.
• Kevin has already successfully added several features to the site and says he can do the design and HTML during his lunch hour.