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malevolent design weblog

This blog is now defunct, but you can find more stuff over at my personal site

Totally Sucks, Dude

“New Network WALKMAN Models totally rock!”

Sony UK (screenshot for when they update it) web team’s approach to kicking Apple’s arse:

  • Must seem cool.
  • Cool things ‘rock’.
  • By stating products totally rock we can establish rapport with key youth demographic.
  • Trainee web developer Kevin says he’s found a cool new Paint Shop Pro effect called ‘drop shadow’.
  • Kevin has already successfully added several features to the site and says he can do the design and HTML during his lunch hour.

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