26 Feb 2005

Not Viral, Just Rotten

Two examples of how not to make the most of online promotion:

• MSN .: FOUND (inept fakery from Microsoft)
• Bagel Bonanza (not even gloriously bad enough to go full circle and become funny)

Viral marketing? I’d rather spread flu.

(I’ll write about some of the myths and realities of ‘viral marketing’ when I get the chance.)