08 Dec 2004
Mistake Number 21?
Never mind the top 20 IT mistakes to avoid, I couldn’t believe the amount of clutter at the foot of the page (screenshot in case they change it). Having screens full of related articles, products, categories, search, newsletters, white papers, sponsors, and marketplace links is just daft; a smaller, targeted, well-presented range of options would probably improve click-through and knock 25KB off the page size (tidying the HTML could save loads more).
It’s a common problem, particularly for home pages. Anything added to a site, however tiny, has to be important enough to justify increasing clutter and reducing the effectiveness of the rest of the page. A glut of choices usually shows a tendency to try to keep everyone inside the company happy (“Dave from Department X really wants Widget 2.0 on the home page”) instead of prioritising for the good of the site.